When I tell people I work in human-centred product design, people often look at me in puzzlement or think that I work in graphic design.
That's why I love what the Kelley brothers (of IDEO fame) tell us in their new book about product design. We all can cultivate our innate (but often under-utilised) human ability to empathise with others to shape our time, passion, technology, creativity in order to design better solutions for human problems.
http://www.slate.com/blogs/the_eye/2013/10/18/creative_confidence_a_new_book_from_ideo_s_tom_and_david_kelley.html
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