Sunday, October 20, 2013

Product design is about empathy

When I tell people I work in human-centred product design, people often look at me in puzzlement or think that I work in graphic design.

That's why I love what the Kelley brothers (of IDEO fame) tell us in their new book about product design. We all can cultivate our innate (but often under-utilised) human ability to empathise with others to shape our time, passion, technology, creativity in order to design better solutions for human problems.

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